The Design Committee plays a key role in shaping the physical image of Dupont Circle as a place attractive to shop, dine, invest, and visit. Design means getting Main Street into top physical shape. Capitalizing on its best assets – such as historic buildings and pedestrian-oriented streets – is just part of the story. Dupont Circle’s physical appearance affects the decisions shoppers, investors, and visitors make about the neighborhood. Design improvements can result in a sales increase, making good design a sound business investment. An inviting atmosphere created through attractive window displays, building improvements, signs, streetscaping, and landscaping, convey a positive visual message about the commercial district.
To succeed, the Design Committee must persuade independent business and property owners to adopt a historic preservation approach for physical improvements to buildings, businesses, and public improvements by:
Educating others about good design: enhancing the image of each business, as well as that of the district
Providing good design advice and encouraging quality improvements to private properties and public spaces
Planning Main Street’s development, thus guiding future growth through planning and zoning
Motivating others to make changes: creating incentives and targeting key projects